To get more organic traffic, you need to rank higher on Google search result pages. To do that, it’s often not enough to write high-quality content, adding engaging visuals. You need to optimize the blog with keywords, analyze it with digital tools to find gaps, build links, cooperate with other websites, etc.
We’ll help you start with a list of SEO recommendations that should set up your site in a way the search engine likes. Such promotion will allow you to showcase knowledge to a wider audience, get many leads that convert effortlessly.
Find Relevant Content Topics for Your Niche
For the promotion to go smoothly, you have to offer interesting relevant information to the audience. So, you need a constant influx of new ideas and trends to write about.
Research for suitable topics regularly. Also, don’t forget about guest blogging opportunities that will draw more visitors to your site and help you rank higher due to backlinks and traffic increase.
Make sure you’re one of the first blogs to cover a new topic in the niche. But don’t write something just to post quickly. Balance the timing and usefulness of your articles. Imagine you’re a user reading your blog. What and when would you like to see?
Find Suitable Focus Keywords
Along with relevant topics, you should have proper target keywords. Those that people look for a lot at the time yet there’s no clear high-quality large article about. You can use Google Search to get ideas or ask yourself about the wishes of your users and the value you want to give them.
For guest posts, you’ll need keywords as well. Use them as anchors if you insert links to your site and as usual for search engines to index and rank them faster. techmaish.com explains why guest posting is a hot topic in their article.
Create a Target Profile
Target audience is important for any website. But if you’re looking to sell something now or in the future, you’ll also need a target profile. This is a set of characteristics describing a perfect buyer.
You can also create such a profile for a perfect reader or subscriber. This will help you optimize content for a specific group without damaging the rest of your target audience.
Have Long-Form Articles in Your Blog
There are several reasons why you need long articles:
- Google is going to index paragraphs;
- Such content is appealing.
So, first of all, the main search engine updates its algorithm all the time. One of the latest updates is that its AI will index paragraphs. It will try to understand what we, humans, write about and try to show separate parts of our writing as answers to users’ queries.
Besides, long articles full of useful information are very appealing, given you write a hooking headline, like ‘107 Recommendations That Will Make Your Website Rank Higher’.
Make it structured, have clear subheadings and keywords, add screenshots, infographics, and graphs.
Work on the Loading Speed of Your Blog
By changing a host or using lighter design elements and images, you can significantly reduce the loading speed of your blog. This is very important since there are millions of websites online, and not many users will stay for over 3 seconds for the page to load.
Don’t lose almost half of your traffic by simply overcrowding the page with animations or heavy media.
Use SEO for Images
Image search is a thing.
You can rank there as well by simply naming your files with focus keywords and adding alt-tags that also contain those phrases. This will add a bonus chance of you showing up higher in SERPs and have more people visit your website and probably stay (given you have done all the aforementioned things).
Promote Everywhere But Feel Balance
Do everything to be a relevant and credible source, first of all. Find great topics and suitable keywords so that both search engines and people see your articles. Add images, level up your writing, or cooperate with a professional copywriter.
Create long-form articles as pillar content pieces, add cluster content (all those subtopics explained in separate articles).
Work on your user experience. Make sure the website loads quickly and the navigation is easy.
Why is all of this important? We’re talking about promotion, after all. How are images and loading speed influence Google ranking?
Well, they all create one huge experience for users and other bloggers. The first group will gladly come back to your website, deeming you a credible source where they can always find relevant information. The second one will find your blog very interesting and consider it an authority, linking to your articles, getting you organic backlinks. Those are very important when it comes to ranking.
Everything in SEO is connected. You can’t promote well if your keywords are faulty.
Autor: Frank Hamilton
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Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing and self-education. He also loves traveling and speaks Spanish, French, German and English.
Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.